However, after attending a tradeshow in Germany where he tested out the Canada Goose brand (in Europe, products were branded as Canada Goose because Snow Goose was already a registered name), his passion for the business was ignited by the realization that Canada Goose was a real brand with real meaning to consumers. He dreamed of being a writer, and had no intention of staying in the business. Īfter earning his Bachelor of Arts in English Literature and philosophy from University of Toronto in 1996, Reiss decided to join the family business (then known as Snow Goose) for a few months to make some money to travel. His father served as its CEO from 1982 to 2000. His father came into the business after marrying Samuel's daughter in the 1970s, rebranded the company as "Snow Goose", and, after developing a unique down filling machine, refocused the business on the supply of down coats to Ontario police officers and municipal employees. His maternal grandfather was Samuel Tick (originally Szmuel Tyk), a Polish Jewish immigrant who worked as a fabric cutter for other brands before founding Metro Sportswear Limited (the precursor to Canada Goose) in 1957. Believe that you can accomplish anything, and you will.Reiss is the son of Malca (née Tick) and David Reiss. But every experience has taught him something new, and most importantly, has reinforced his belief in not having fear as he pursues his passions. “I’ve made mistakes, and of course I wish I could’ve looked back earlier and known what to do differently,” Reiss says. Reiss has built a lot of companies on his own, and in every case, he has managed to find creative solutions that have taken him to the next level. But if you ask someone, “If I call your references, which of course I will, what will they say your weaknesses are?” the answer is suddenly different. For instance, “What are your weaknesses?” will only elicit a premade list of weaknesses that have some type of positive spin: “I work too hard,” “I’m a perfectionist,” “I don’t know when to quit,” and more. If you want to get the truth, you can’t ask the typical questions. Even in an interview, how you ask a question can significantly affect how well you get to know your potential candidate. The phrasing of a question can go a long way toward changing how someone reacts and responds. Q: “Your eminence, do you mind if I pray while I smoke?” Q: “Your eminence, do you mind if I smoke while I pray?”Ī: “No, praying is a sacrament. As an example, he cites this interaction between a priest and a bishop:
He cautions that even something as straightforward as asking a question can produce a drastically different result depending on your wording. As a double major in psychology and anthropology, Reiss understands people.
Understanding how others think, and the psychology behind decisions is also key. “Find a way to break in and go for it,” he urges. Though this job wasn’t fulfilling for Reiss in the long term, he gained considerable experience.
DAVID REISS WIFE MOVIE
He traveled ceaselessly from one movie and television set to the next, interviewing people until he eventually worked his way up to high-profile celebrities and the red carpet. When he worked in entertainment journalism, he first got in by writing articles on writers, producers, and directors who never got the spotlight. Reiss also notes that it’s important to understand how you grow in an industry.
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